Kriselle Laran Blog
Promoted tweets are a great advertising resource offered by Twitter for an opportunity to increase visibility and engagement on the platform. Promoted tweets are 140 characters of content that are targeted using keywords or interests, and are available on a CPE (cost-per-engagement) basis. CPE is a cost for any time that a link is clicked, the tweet is RTd, mentioned or include a hashtag. The @handle can place a bid for the engagement, with higher bids receiving greater placement and ultimately more impressions. Bids can be anywhere from 1 cent to really any dollar amount. It’s important to note that you’re not paying for impressions, so a $150 daily budget ($4,500 per month) with $1.50 bid per engagement can result in up to 315 clicks per day but also almost 30k in daily impressions.
Twitter engagement with promoted tweets is estimated at 1%-4%, so it is essential that the right keywords and interests are targeted. This engagement rate is similar to the PPC rates of Google Ads or similar service. Also, with Twitter, the higher the amount of engagement and visibility during a paid cycle, the higher the likelihood of additional visibility once you’ve taken it off the paid effort and changed it back to organic. It’s like a snowball effect — once you get to that developed foundation of engagement, it continues to build on itself.
Promoted tweets are seen by anyone who searches for a keyword or has the interest that you’re targeting — these users do not have to already be following your account.
Because of my previous role at TheTVSpot.com, I’ve made serious efforts to stay up to date on the latest in reality television and competitions.
ABC has recently added a new show to their lineup: The Taste.
This new show is a competitive cooking show with the differentiator being that the aspiring chefs have only one bite (or taste) per challenge to convince the judges that they deserve to continue on in the show.
The Taste has been consistently receiving bad reviews, with common sentiments like “bland,” “tasteless” and “half-baked” making up the majority of food-related puns to describe the relatively boring concept. Considering how well cooking or food-related shows typically do, it’s surprising how poorly this show is being received.
Have you watched this show yet? What are your thoughts?
You can watch the latest episode here: http://abc.tv/Z3jimp