We recently asked a question on our Facebook page about whether email or direct mail marketing messages were better received. With world communication becoming increasingly more virtual, and with so much focus on “green” business practices, it can be tougher to get results from a direct mail campaign.
There are many, many forums in which residents can complain. Which is why this whole Horizon Realty Group lawsuit debacle kind of blows me away.
But something that other news outlets have failed to notice is that 4242 N. Sheridan (the Horizon community where Ms. Bonnen used to live) is actually Buena Terrace Apartments of Chicago, Il. A property which is listed on ApartmentRatings.com, a website that allows residents to write reviews of apartment communities much to the dismay of property managers. According to Alexa.org, ApartmentRatings.com has an average daily traffic of over almost 10,000.
Although there are only four reviews as of this posting of Buena Terrace Apartments, none of those four reviews recommend Buena Terrace, giving it a 0% recommendation score.
Social marketing is not a new idea. Yes, it’s gotten easier with tools like Twitter, Facebook, MySpace, and the like, but those tools have just made social marketing more accessible.
www.bullfrog-media.com
Our newsletter is awesome. Subscribe and get the latest updates.
